【問題】Authenticity under threat: when social media influencers need to go beyond self-presentation ?推薦回答

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SMIs can take advantage of their influence to obtain personal rewards by entering into partnerships with brands. However, SMI followers value influencers' ...: 。

When social media influencers need to go beyond self-presentation。

SMIs can take advantage of their influence to obtain personal rewards by entering ... Authenticity under threat: When social media influencers need to go ...: 。

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Authenticity under threat: When social media influencers need to go beyond self-presentation. Alice Audrezeta,⁎. , Gwarlann de Kervilerb, Julie Guidry ...: 。

When Social Media Influencers Need to Go Beyond Passion | ACR。

Citation: Alice Audrezet, Gwarlann Caffier de Kerviler, and Julie Guidry Moulard (2017) ,"Authenticity Under Threat: When Social Media Influencers Need to Go ...: 。

[PDF] Social Media Influencer's Reputation: Developing and Validating a ...。

2021年1月11日 · Keywords: social media; influencer; reputation; communication skills; influence; authenticity; expertise. 1. Introduction. In recent years ...。

[PDF] THE DRIVERS AND IMPACTS OF SOCIAL MEDIA INFLUENCERS。

In support, brands. Page 15. 4 agree that Instagram's photo-based medium is the most ideal platform for influencer marketing over other social media platforms ( ...。

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Social Media Influencers and the 2020 US Election - Center for ...。

Partisan organizations are leveraging these “authentic” accounts in bids to ... threat: When social media influencers need to go beyond self-presentation.: 。

[PDF] Constructing And Commodifying Authenticity On Social Media。

Abstract. The most buzzed-about figure in twenty-first century marketing thus far has been the “digital influencer,” industry vernacular for the bloggers, ...: 。

[PDF] Preserving Perceptions of Authenticity While Brand Dropping。

2020年1月23日 · “Authenticity Under Threat: When social media influencers need to go beyond self-presentation”. Journal of Business Research.:


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